Strategic Essay Example | Topics and Well Written Essays - 500 words

Strategic - Essay Example An example of a sustainable competitive advantage that has stood the test of time for uniqueness is Coca Cola. Many competitors have tried to replicate or duplicate the Coca Cola formula, with no success. Most people can tell the difference between a Coca Cola and a generic cola. Coca Cola is unique. A company can also create a product that cannot be replicate or difficult to do so. An example of a product difficult to replicate would be Microsoft Windows. Due to copyright laws Microsoft Windows can never be replicated exactly with out Microsoft’s permission. A product superior to the competition can also be controlled internally. Company’s are in charge of what is used to make their products. Using a lower standard can make a product cheaper, but not have the same quality. Examples can be found in the difference between name brands and store brands. Store brands can be cheaper, but a name brand will have more quality. Sustainability is vital for a product’s succ ess. A sustainable product will address needs for a long period of time. An example would be Nike. Nike makes tennis shoes. Until there is a time when shoes are no longer needed, which is probably not in the near future, Nike will have a sustainable product. Gasoline is not a sustainable product. There is a limited supply, which will someday no longer be around. A product that can work in multiple situations is also a must. Coke can be drunk anytime, for a meal, on the road, or for no reason at all. Nike and Microsoft can also be used for multiple situations. A product like can only work in one situation, might sell, but not as well. All of these factors to make a company or organization have sustainability of competitive are internally controlled. Internal decisions are what make the company’s there own. 2. What are the main features of the rational planning approach to Strategic Marketing? Highlight some of the problems associated with